Aims and Objectives of BTOA

• To improve public awareness of BTOA member companies as Brazil Travel specialists.
• To improve public awareness of Brazil as a tourism destination.
• To stimulate the growth of travel to Brazil.
• To promote travel industry professionalism and skills through education and training.
• To bring together representatives of BTOA at regular intervals in order to develop a closer working relationship and create a better understanding of travel matters relating to Brazil.
• To inform and advise Brazil travel suppliers on requirements of the USA market place.
• To improve press coverage and media profile of Brazil.
• To organize promotional events on behalf of members.
• To seek to ensure the competitiveness of Brazil in all sectors of tourism.

How we meet those objectives

 

• Advertising and public relations campaigns that feature Brazil, our Destination of the Year, and our members, which drive traffic to our website, our list of members, and their services.

• Site inspection trips that educate our tour operator members to better sell Brazil and establish the contacts with suppliers needed to do business.

• Events, such as trade shows and travel agent nights, promote BTOA, our members, and travel to Brazil.

• Webinars for members and travel trade allow our partners in Brazil to teach and sell their products/destinations

• Press lunches provide members with the opportunity to meet with US Local and national travel trade press and to increase the profile of Brazil as a country and specific states.
• Monthly newsletters to our directory of travel agents and press contacts provide members with a free and convenient method of announcing new developments.
• Regular meetings with key speakers provide the members with a forum for networking.